The Importance of Communication in Business
Importance of Communication in Business –Communication in Business the history of Communication is as previous as the history of human being society. The importance of Business Communication is indispensable in case of social and business life. It is careful as the lifeblood of business. No business can develop in lack of Effective Communication. The role of Communication in Business can never be accessible in pages. On the other hand, the importance of Communication in Business is depicted below very precisely:
IMPROTANC FOR AMAZON
7 C’s of Business
Communication are;
·
Credibility
·
Courtesy
·
Clarity
·
Correctness
·
Consistency
·
Concreteness
·
Conciseness
1. Credibility
If the sender can establish his credibility, the receiver has no
problems in accepting his statement. Establishing credibility is not the
outcome of a one-shot statement.
It is a long-drawn-out process in which the receiver through
constant interaction with the sender understands his credible nature and is
willing to accept his statements as being truthful and honest.
2. Courtesy
Once the credibility of the sender has been established,
attempts should be made at being courteous in expression.
In the business world, almost everything starts with and ends in
courtesy. Much can be accomplished if tact, diplomacy, and appreciation of
people are woven in the message.
For Example;
Jane:” You can never do things right. Try working on this
project. If you are lucky you may not have to redo it.” Jane: “This is an
interesting project. Do you think you would be able to do it? I know last time
something went wrong with the project, but everyone makes mistakes.
The two statements convey totally different impressions. While
the first statement is more accusative, the second is more tactful and
appreciative of the efforts put in by the receiver at an earlier stage.
The crux of the message in both the statements is the same: You
want an individual within an organization to undertake a project.
The manner in which it is stated brings about a difference in
approach.
Further;
expressions that might hurt or cause mental pain to the receiver
should, as far as possible, be ignored. For this, it becomes essential that the
“I” attitude be discarded in favor of the “you”-attitude.
Development of interest in the “you” will perforce make the
other individual also see the point of view of the other.
At the time of emphasizing the “you-attitude”, only the positive
and pleasant “you-issues” should be considered. If it is being used as a
corrective measure, then the results are not going to be very positive or
encouraging.
3.
Clarity
Absolute clarity of ideas adds much to the meaning of the
message. The first stage is clarity in the mind of the sender.
The next stage is the Makes comprehension easier transmission of
the message in a manner which makes it simple for the receiver to comprehend.
As far as possible, simple language and easy sentence
constructions, which are not difficult for the receiver to grasp, should be
used.
At the time of encoding, the sender should ensure that his
knowledge of the receiver is comprehensive. The level of knowledge, educational
background, and status of the decoder help the encoder in formulating his
message.
In case there is any discrepancy between the usage and
comprehension of terms, miscommunication can arise. If the sender decides to
back up his communication with facts and figures, there should be accurate in
stating the same.
A situation in which the listener is forced to check the
presented facts and figures should not arise.
Finally, the usage of terms should be nondiscriminatory, e.g. the
general concept is that women should be addressed for their physical appearance
whereas men for their mental abilities.
This, however, is a stereotype and at the time of addressing or
praising members of both the sexes, the attributes assigned should be the same.
Similarly for occupational references.
In the business world, almost all professions are treated with
respect.
Addressing one individual for competence in his profession but
neglecting the other on this score because of a so-called ‘inferior’ profession
alienates the listener from the sender.
5.
Consistency
The approach to communication should, as far as possible, be
consistent. There should not be too many ups and downs that might lead to
confusion in the mind of the receiver.
If a certain stand has been taken, it should be observed without
there being situations in which the sender is left groping for the actual
content or meaning.
If the sender desires to bring about a change in his
understanding of the situation, he should ensure that the shift is gradual and
not hard for the receiver to comprehend.
6. Concreteness
Concrete and specific expressions are to be preferred
in favor of vague and abstract expressions. In continuation of the
point of correctness, the facts and figures presented should be specific.
Abstractions or abstract statements can cloud the mind of the sender.
Instead of stating: “There has been a tremendous escalation in
the sales figure”, suppose the sender made the following statement: “There has
been an escalation in the sales figures by almost 50% as compared to last
year.” The receiver is more apt to listen and comprehend the factual details.
7. Conciseness
The message to be communicated should be as brief and concise as
possible.
Weighty language definitely sounds impressive but people would
be suitably impressed into doing precisely nothing. As far as possible, only
simple and brief statements should be made.
Excessive information can also sway the receiver into either a
wrong direction or into inaction.
Quantum of information should be just right, neither too much
nor too little.